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It's where they ascertain if you would understand them and if you're dependable. The more pleasant, personal, and convincing you are, the more likely it is that prospects will feel comfortable buying from you and becoming lifetime customers. The personality you’ve built in your writing needs to shine through in your visuals as well. Anything else introduces cognitive dissonance and turns off your audience. In this chapter, we’ll help you avoid a bad website design by focusing on the design and layout steps you can take to maximize the potential and user experience of your About page.
How to build product pages with WooCommerce
Instead of creating a dead end by finishing your brand story or simply listing brand values, entice your audience to explore your products by linking to your bestsellers. Many times, it’s the little extra touches and personalization that seal the purchase decision for your customers, especially when the item is a gift. Colorful logos are visible around the page's centralized layout, adding color to the page's plain design.
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The Jetpack Boost plugin handles key speed optimization tasks like lazy loading images, optimizing CSS, and deferring non-essential JavaScript. Alt text is a text-based description of your images and should primarily be used to help those with vision impairments navigate your page by describing the image. But you can be mindful of how you write alt text to include your keywords, when appropriate.
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They do the same when communicating to the user what they’re brand is about and what they believe in. Drift’s varied usage of Proxima Nova font family accomplishes a level of simplicity that stays interesting thanks to the different font weights used for the titles and the body text. This is also true for their brand imagery; exclusively real images (no stock photos), used often throughout their branding. They take a subject as simple as job openings and transform it into a visually-pleasing, original work of design, with a vivid imagery grid. The alternating color of the hero text is synchronized with the background color of the next section, and timed perfectly.
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Whether you’re introducing an industry problem or highlighting company success, tying eye-catching figures into your narrative can help communicate your message effectively. Consider the stats you can use on your About Us page as a way to emphasize your company mission or to quantify your impact as a business. A simple way to do this is with an illustration or infographic that presents your business model in an easy to understand manner. Overall, Mailchimp’s About Us is authentic, honest, and shows how it stands by its mission to support small businesses in real life and online. The essence of a brand can be found in the feelings and meaning its name evokes.
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How To Make A Small Business Website In 2024 - Forbes
How To Make A Small Business Website In 2024.
Posted: Fri, 23 Feb 2024 08:00:00 GMT [source]
This top Contact Us page example is unique, sticking to a plain design. A Donate CTA button stands out on an extensive Light Taupe background beneath a full-width map feature, prompting visitors to donate to the cause. Several contact options are visible on the page in different sections, allowing for collecting basic contact information. Additional questions are visible on the homepage, providing quick answers and further assistance to new and existing customers. KW's commitment to success distinguished it as one of the world's most innovative and successful real estate companies. This great example of a Contact Us page is modern and sticks to a clean layout for its design.
Mailchimp’s About Us page expresses the brand’s commitment to small businesses and community. It kicks off with an overview of the founders’ story, showcasing their 20 years of experience in web design and email, building credibility and authority. Like Wild One—a brand dedicated to making pet products—which offers a clear and straightforward approach to what it does, who it does it for, and what problem it solves. You only exist as words and images in a shopper’s browser window.
G2: Traditional Design Elements Become Unique
The CEO’s message at the beginning of the About Us page demonstrates its commitment to fostering economic growth. It establishes a meaningful connection with both tourists and businesses within the industry. Reviews, client logos, case studies, and testimonials bring consistency to your About Us page. Social proof demonstrates the authenticity of your claims and the impact you can bring to future clients. Highlight the benefits of your solutions, showcase what you do, and establish why you are unique.
We love the way they integrate their logo into an uplifting, brightly colored illustration that inspires visitors to want to learn more. You can talk about how your business got started, as well as your personal background. To help readers understand your goals, you can even write a mission statement. This text will vary depending on your brand, but it’s best to be as authentic as possible. It’s the perfect tool to tell your company’s story and convince customers that you’re the right fit for them.
And this is exactly what Odoo has done with its “about us” page. By the time users are done reading, they should know what your business’ primary objectives are, and walk away with an idea of your brand identity. The concept of your brand identity is what will help you decide what information to prioritize. If you’re building an About Us page for your own company, you should already be familiar with these details. Even so, sitting down and thinking carefully about what information you want to share usually yields insights about your business that you might not have considered before.
Once you’re clear on your product offering, using a combination of different types of visuals can do a lot to drive your point home. Just like Wild Fork, don’t be afraid to mix and match visual elements to design an About Us page that captures attention and is unique to your brand. The reader continues to discover more about the brand and the company’s evolution with a “Then and Now” slider. It takes the consumer through your company’s history without taking up too much space on the page. HubSpot’s About Us page opens with its mission and flows directly into the company’s story. In addition, this page features a video from the CEO that discusses his initial interactions with Hubspot’s founder and his vision for the company moving forward.
Do the same and your About Us page has already done half its job. It’s a departure from copy-driven pages, but it works in the favor of WP Standard as a brand of few words, or for brands that want to say a lot by saying very little. The following are examples of different ways you can tackle your About Us page design. When a visitor wants to learn more about you or your business, the About page is what they’ll look for.
Ben is currently an Inbound Marketing Director at Automattic, working to grow WordPress.com as the top managed hosting solution for WordPress websites. WordPress is one of the most powerful website creation tools in the industry. In this role, he looks to attract customers with content designed to attract qualified leads. He continuously measures the effectiveness of marketing campaigns to improve them.
Nolbert creates a personal brand with this signature design technique, as each project he showcases has a type of brushstroke representing it. With regards to their copy, the hero text, “Welcome to Medium, where words matter” states their brand core value, followed by a description that elaborates further. Similar to dribbble, Medium’s About page showcases real articles (instead of artwork, like on dribbble’s site) written by real Medium users. Finally, their interactive technique of using a hover effect to show each team member’s bio is truly one-of-a-kind. We have a lot of fun while browsing around Zendesk’s About page.
As a philanthropic institution, the Helmsley Charitable Trust strives to showcase the value of its work. This About Us page excels at proving that with clear financials and balance sheets, as well as bios of its trustees in initiatives such as diabetes and access to healthcare. For example, when I began writing this article (January 2024), the page highlighted its 25 Years In Search video.
