How to craft an outstanding about us page: Examples and tips

Your customers will want to know about your backstory, and what made you want to start your business in the first place. Talk about your breakthroughs, your milestones, and your evolution of building your brand. Sharing your company story will help your clients to empathize with you and your business. Once you’ve nailed down the most important elements and information to include on your About Us page, you can get to work on designing it. If you’re using Elementor, adding all of those components is simple thanks to our collection of widgets.

Telling The Story of Your Business

In addition, Adam uses down-to-earth language (with a few swear words thrown in) to stay on a human level with the reader. Matthew uses a strong headline and plenty of bullet points to keep his message sharp, convincing, and on-point. He starts the page by empathizing with the reader to keep them interested for the rest of the page.

Let us know you agree to data collection on AMP

Don’t forget about this page’s potential as a way to keep your visitors moving forward. It allows you to go into sustainability or domestic manufacturing. You can even talk about low price in a way that doesn’t seem cheap.

Inspiring About Us Page Design Examples

21 Tips, Tricks & Examples for a Rocking Contact Us Page - WordStream

21 Tips, Tricks & Examples for a Rocking Contact Us Page.

Posted: Sun, 11 Feb 2024 08:00:00 GMT [source]

They can be first-time visitors, regular visitors, people who wish to work with you, and possible customers. An “About Us” Page is where you reveal your brand story, business values, mission, and experiences. For personal brands, for instance, long form letters tend to work well. They allow you to explain your background and connect you (the person) with you (the brand). It’s easy to add logos and icons for any brands you’ve worked with. Including the icons of any press mentions should be straightforward.

Chattanooga Renaissance Fund (CRF)

This page also does a great job of providing "next steps" for users by including links to their latest blog articles at the bottom. Instead, 500px has a visual timeline showing the evolution of its brand, and highlighting major updates and milestones that have benefited its users. With its use of bold color, interactive elements, and subtle animations, this about us gets you actively engaged in Ideaware's story.

Global impact

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features. These pricing page examples show designers how to create pricing pages that convert.

This About Us page is packed with copy, yet it avoids overwhelming users by highlighting key figures and the value of Gartner’s experts for B2B organizations. By keeping it short and sweet with an “Explore more” section, client logos, CTAs, and a search bar, this About Us page conveys its message swiftly. Adhesives leader Bostik has a dedicated website for its new Born2Bond products, which also has an About Us page for describing its unique benefits. This About Us page exemplifies that a fun touch to B2B branding is possible while reinforcing confidence among key buyers.

Your copy needs to include links, if only to improve your SEO strategy so you can get traffic from search engines. But you’re doing even better when those links are natural next steps for your audience. Lonely Planet was founded by two Aussies who quit their jobs, sold all their possessions, and set off on a round-the-world trip. And Yellow Leaf Hammocks was started by a former fashion executive who was looking for a way to give back to her native Thailand.

Addition of video is another good way to educate people and capture attention. Each module of the About Us page is designed in such a way that it leads to a non-confusing page for the audience. By creating an About Us page, you have the chance to win over visitors with a compelling introduction to your brand.

Then, include more information and data in the long description that falls beneath the item. This information sits beside your images and should be concise and to-the-point because you don’t have a lot of room to work with. You can also enable customers with an option to select colors using an array of product photos, and you can adjust the price accordingly based on their selection. Whatever the product, be sure to provide all the details people will need to be sure they’re buying the right item. Ultimately, this will lead to fewer questions to sales reps, a lower return rate, and happier customers. The page does a brilliant job of listing features and immediately communicating why they matter without wasted space or unnecessary details.

LoveBug Probiotics’ page effectively includes all the information you’d need on the company to make an informed purchasing decision. TalEx began when two women left a major recruiting firm to build their own. TalEx has since seen unprecedented growth at 4,900% in the first three years.

What is most intriguing is the modest references to how Moz got funding, how it turned its brand positioning – and above all, how it switched back to its initial model. This says a lot about the value that honesty and humbleness can provide to your clients. Webdew has done a commendable job of personifying their team and organization while also narrating their story. Although not every user who visits your website will end up on your “About Us” page, you still need to make sure to attract those who click on the page. You can achieve this by having insightful, exciting content and ultimately making them believe that they really need what you are offering. Wouldn't it be easier if you could look at About Us page examples to create a killer About Us page?

Don’t worry we won’t send you spam or share your email address with anyone. Following extensive engagement with open banking participants, this report sets out recommendations on the design of the structure, governance, and funding of this future entity. "Actions we take include immediate removal of infringing listings, suspending listing privileges, and account termination,” the spokesperson added. You’ll find instructions for all of these methods earlier in this post. To add a new product, simply go to Products → Add New in your WordPress dashboard.

For example, in literature, you’ll often see an author’s body of work come first. Look at About pages for successful websites in your industry to see what they consider important. Tell your readers about the subject of your website (you or your company) so they know why they’re visiting in the first place.